MEET THE INDUSTRY EXPERTS

GUEST

Toby Woodiwiss

Owner,
Woodiwiss Painting

Toby has built the sales team of your dreams!  He is incredibly methodical about where he puts his people on the team and is exceptional at holding them accountable to his process. Over the last 3 years, he has grown his revenue from $1.6MM to $4.5MM, doubled his average deal size, and increased sales rates… all while (wait for it) removing himself from 90% of the day-to-day operations!!! 🤯 

Toby had a pinnacle year in 2021, growing his leadership capacity, shifting key people into critical roles, and hitting his Gross Profit goal by midyear!

Now, for the owners out there who are still wearing all of the hats in the business, you need to hear how "he clears the track for his people to be successful by getting out of his own way." Toby constantly looks to outside coaching and support to make sure his people have the best possible chance of success in their roles, and it's freed up his time immeasurably.


GUEST

Curt Janzen

CEO,
Beyond Group

Curt has gone from 100% to 5% stress by getting his sales systemized. He's a master of implementation who now has 20 other people to share the sales responsibilities with as they expand into new services.

In 2021, Curt added 3 new services, grew revenue by 40%, and increased Gross Profit by 2.2% as he crossed the $7MM threshold with 50+ employees!

While Curt elevates the game for his industry, he’s also transformed his sales team in some very specific ways:

☑️  He’s developed a Sales Job personality style indicator
☑️  He’s created a Sales onboarding path
☑️  He’s developed a Beyond Foam specific Sales course
☑️  His Sales team see daily goal updates (monthly, quarterly, annually)
☑️  He shares Gross Profit targets with the Sales team 
☑️  Daily state of the unions

And BOOM, all sales metrics are ⬆️ : deal size, closing rate, size of sales team, efficiency of the team.

Ryan Groth
Benji Carlson

HOST

HOST

CEO,
Sales Transformation Group

Assessment Specialist,
Breakthrough Academy

Ryan is a former professional baseball player who got into sales in the construction industry after his career in baseball ended.

Growing up, his parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place.

Today Ryan has helped transform over 500+ contracting, trades, and building materials businesses through the sales transformation model.

The STG "Learn-Tech" platform helps growth-minded construction, building, and trade executives who are frustrated that they don't have a scalable sales system. Our proven process empowers those who want to win the long game, build a winning team that scales predictably, sells profitably, and gets commitments quickly.

Benji is a ‘says it like he sees it', no BS kinda guy. He’s assessed thousands of contracting companies to get them on track to scale and really gets the contracting realm. You can hear him behind the 🎙 weekly as the host of the Contractor Evolution podcast. 

Breakthrough Academy works with over 450 contractors across the continent helping them systemize to scale.  BTA currently manages over $1.3 billion worth of revenue, and was rated Canada’s 213th fastest growing company by The Globe and Mail’s Report on Business in 2021; the fourth consecutive year on a national growth list for the brand.