Have you ever been frustrated by the fact that your team JUST DOESN’T GET IT?

It’s so clear to you what needs to happen within your organization – what problems need to be solved, what priorities should be front of mind, where the effort of your organization needs to be, but most if not all of this is totally lost on your employees.

Owners frequently overestimate how clearly they are communicating the standards that they have in their mind to the people who need to hear it most.

This is why themes are such a powerful leadership tool for contractors to know about.

Themes are a super process-driven way to make sure your team’s action is aligned with that vision that’s so crystal clear in your head.

This is why we’re really excited to have Ashley Ennis on this episode of Contractor Evolution.

Ashley has previously run a highly successful window cleaning franchise system spanning seven states and provinces with 45 franchisees. Since then Ashley has spent the last four years as a business coach for Breakthrough Academy actively training and coaching 40 contracting home service companies and achieving the controlled growth that they want and they need.

She uses themes with her Breakthrough Academy members to over-communicate business priorities and make sure that what needs to get done does.

In this episode we dive into a bunch of really cool stuff including:

How it’s possible to transform your team’s weakest point into its strength

Why the most effective teams are not the ones that do the most

The reason it can be dangerous to be the ‘ideas guy’, especially if you are the leader

How to ‘layer’ themes in the right order so their results compound

What common mistakes owners often make when they implement their first theme

If you are are growing, but working like a dog to make it all happen, take our 10 day, Evolved Contractor Challenge to free yourself – http://www.btacademy.com/evolvedcontractorchallenge