Essentialism for Contractors - Greg McKeown
It’s 2025, and figuring out what’s really important to you in business and in life is harder than ever. Today, we’re lucky to have Greg McKeown, author of Essentialism: The Disciplined Pursuit of Less, on the show to teach us the essentialist framework for narrowing our focus, discovering our true desires, and achieving our biggest goals.
Do you know what you want this year? Or next year? Or in five years?
In this distracted world we’re living in, it can be pretty hard to drown out the noise, algorithms and influencers and figure out what it is that you want. And how to go get it.
Our guest on the show today is Greg McKeown, author of one of the most beloved books in the small business world: Essentialism: the Disciplined Pursuit of Less. He’s here to teach us how to define and achieve what’s truly most important to you by narrowing your focus and aligning your actions with the highest priority—the most essential—goals in business and life.
Late last year, Greg released a new workbook to help readers work through the concepts of an essentialist lifestyle, and we’re lucky enough to get a preview into what the process looks like on the show.