If you’re getting fewer leads than ever, you’re not alone.

A shifting economy is changing the sales and marketing game for contractors. Gone are the days of accepting a 25% ratio as par for the course. Frankly, you can’t afford it.

According to today’s guest, Kevin Donnelly from Webrunner, it’s time to become obsessive about sales efficiency.

Kevin walks us through four ways to increase your lead-to-sale ratio—basically, how you can sell more with less.

Webrunner is a full-service digital marketing agency that only works with contractors. We’ve had them on the show before and, seriously, they know their stuff.

Let’s dive in with Kevin.